Social Media Advertising Statistics By Device, Country, Platforms, Revenue and Benefits

Introduction

Social Media Advertising Statistics: In 2025, social media advertising continues to demonstrate significant growth, reflecting its integral role in digital marketing strategies. The global social media advertisement market is projected to expand from USD 228 billion in 2024 to USD 256.5 billion in 2025, marking a compound annual growth rate (CAGR) of 12.5% . This growth is underpinned by the increasing number of social media users, which reached 5.07 billion globally, accounting for 62.6% of the world’s population.

Video content remains a dominant force, with the global digital video advertising market expected to grow from USD 104.65 billion in 2024 to USD 140.18 billion in 2025 . Influencer marketing also sees a substantial rise, with the market size anticipated to reach USD 32.55 billion in 2025, up from USD 24 billion in 2024 . Engagement metrics indicate that TikTok leads with an average engagement rate of 2.50%, while Instagram’s engagement rate has declined to 0.50% in 2025.

These statistics underscore the evolving landscape of social media advertising, highlighting the importance of video content and influencer partnerships in reaching and engaging target audiences effectively.​

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• A Statista report analyses that businesses worldwide are expected to spend approximately USD 276.72 billion on social media advertising by the end of 2025.
• This spending is projected to increase by 9.38% annually and could reach USD 433.28 billion by 2030.
• Meanwhile, China is likely to lead in this area, with ad spending expected to reach USD 96.82 billion by 2025.
• By 2030, almost 83% of this spending is expected to come from mobile devices, highlighting the significant role smartphones play in advertising.
• Additionally, the number of users involved in social media advertising is expected to grow to 6.6 billion by 2030.
• Social Media Advertising Statistics show that around 90% of users check social media to keep up with trends and what’s happening in the world.
• Also, 48% of people are talking more with brands online than they did six months ago.
• Marketers spend an average of USD 46.47 to reach one person on social media.
• In the U.S. alone, total social media ad spending is around USD 460 billion.
• According to business plans, 94% of small businesses plan to increase their marketing spend in 2024.

General Social Media Advertising Statistics

• According to Sprout Social, approximately 5.42 billion people worldwide use social media, accounting for around 68% of the global population.
• On average, each person spends 2 hours and 21 minutes a day on these platforms.
• Currently, approximately 3 out of every 10 dollars spent on digital advertising is allocated to social media.
• People are also more active across platforms, with the average user on nearly 7 social apps every month.
• Social Media Advertising Statistics further states that 63% of companies have increased their spending on digital ads recently.
• In 2024, 83% of all social media users are projected to be mobile users.
• In the United States, 91 out of every 100 adults aged 18 to 29 use social media.
• More than half of social media users research products on these platforms before making a purchase.
• About 4 out of 10 online shoppers follow their favorite brands on social media.

Effectiveness of Social Media Advertising Statistics

(Reference: truelist.co)

• According to social media marketing data, 57.6% of advertisers reported that using stories helped their business.
• Out of those, 22.6% felt stories were very helpful, while 35% thought they were somewhat helpful.
• Whereas, 5.8% thought it was somewhat ineffective, followed by 34.6% who remained uncertain about the effectiveness of social media advertising, and 1.9% claimed it was very ineffective.

Global Social Media Advertising Spending by Device

By Country, 2025

United States Social Media Advertising Spending Statistics

(Source: emarketer.com)

• In 2023, U.S. spending on social network ads increased by only 3.4%, marking the slowest growth ever tracked, reaching USD 68.45 billion.
• In 2024, spending increased by 9.7%, reaching a total of USD 75.08 billion.
• By the end of 2025, the spending is expected to grow by another 9.5%, hitting USD 82.23 billion.
• This amount in 2025 will make up 25.3% of all digital advertising spending in the U.S.

Social Media Advertising  Platforms Statistics

(Source: wordstream.com)

By YouTube

• ​YouTube’s advertising revenue reached USD 36.1 billion in 2024, marking a 14.6% increase from the previous year.
• ​The platform’s ads have the potential to reach 2.53 billion users globally.
• ​On average, YouTube advertising costs range from USD 0.11 to 0.50 per view, with businesses typically setting a daily budget of around USD 10.
• ​India leads in YouTube’s ad reach, with 491 million users, followed by the United States, which has 253 million users.
• ​YouTube Premium has approximately 125 million subscribers enjoying ad-free videos.

By Facebook

• Facebook ads reached 2.28 billion users globally in January 2025, covering 27.9% of the world’s population.
• The average click-through rate (CTR) for Facebook ads is 2.53%, indicating effective user engagement.
• The average Cost Per Click (CPC) for traffic campaigns on Facebook is USD 0.77.
• In 2025, Facebook’s ad revenue is projected to be USD 135 billion, with 93% of this revenue coming from mobile ads.
• The average Facebook user spends about 33 minutes per day on the platform.

By Instagram

• Instagram had 2.4 billion monthly active users in 2025.
• 29% of users make purchases directly on Instagram, making it the third most popular platform for shopping.
• 83% of Instagram users use the platform to discover new products or services.
• Photo posts on Instagram lead to the highest engagement for business accounts, with a rate of 2.69%.

By TikTok

• TikTok boasts over 1.58 billion monthly active users, making it the world’s fifth most popular social media platform. ​
• The largest demographic on TikTok consists of users aged 18 to 35, accounting for 14.1% of the platform’s users.
• TikTok users spend an average of 45 minutes and 3 seconds on the platform each day.
• By the end of 2024, 43.8% of U.S. TikTok users had made a purchase on the platform.
• TikTok is projected to generate a yearly revenue of USD 25 billion in 2025, with 70% of this revenue expected to come from advertising.

By LinkedIn

• As of January 2025, LinkedIn has over 1.1 billion members worldwide.
• LinkedIn ads reached 1.20 billion members in January 2025.
• 96% of B2B marketers use LinkedIn for their organic social marketing strategies. ​
• 40% of B2B marketers consider LinkedIn to be their most effective platform for generating high-quality leads.
• LinkedIn’s ad engagement rates are reportedly 50% higher than those of other social media platforms.

By Snapchat

• Snapchat’s advertisements reached approximately 709 million users worldwide, accounting for about 8.6% of the global population.
• In 2024, Snapchat generated USD 5.36 billion in advertising revenue, representing a 16% increase from the previous year. ​
• As of Q4 2024, Snapchat reported 453 million daily active users, reflecting a 9% year-over-year growth.
• Approximately 75% of Snapchat users engage with the platform’s augmented reality (AR) features on a daily basis.
• Users aged 13 to 34 constitute over 60% of Snapchat’s user base.

By X (formerly Twitter)

• In January 2025, 586 million users viewed X ads.
• In 2024, X generated USD 3.14 billion in ad revenue, with projections indicating a potential decline to USD 2.99 billion in 2025.
• People spend 26% longer viewing ads on X compared to other social media platforms.
• 75% of X users engage with brands on the platform, highlighting its value for customer interaction.
• The average ad cost per first action on X ranges from USD 0.26 to 1.50.

Top 5 Companies by Net Social Media Advertising Revenue Statistics in 2025

(Source: emarketer.com)

#1. Alphabet (Google + YouTube)

Alphabet is expected to earn about USD 209.15 billion in digital ad revenue. Google generates USD 189.74 billion, while YouTube contributes an additional USD 19.42 billion.

#2. Meta (Facebook + Instagram)

Meta’s total ad earnings are around USD 183.80 billion. Facebook’s share is USD 116.53 billion, and Instagram adds USD 67.27 billion.

#3. Amazon

Amazon’s ad business is also strong, earning USD 69.30 billion from digital ads.

#4. ByteDance (TikTok + Douyin)

ByteDance is expected to earn USD 60.54 billion, with USD 34.91 billion from TikTok and USD 25.64 billion from Douyin, China’s version of TikTok.

#5. Alibaba

Alibaba is expected to reach USD 42.23 billion in digital ad revenue.

Average revenue per unit (ARPU) in the Social Media Advertising Segment Statistics

• From 2024 to 2030, the average amount spent on social media ads per internet user is expected to increase by USD 18.10, representing a 42.32% rise.

A table showing the estimated ARPU in the social media advertising segment for the coming years:

Benefits of Social Media Advertising Statistics

(Reference: medium.com)

• A new study reveals that 93% of marketers worldwide believe the primary benefit of social media ads is this key advantage.
• Besides, other advantages by marketers shares are stated as increased traffic (87%), generated leads (74%), improved sales (72%), developed loyal fans (71%), provided marketplace insight (58%), increased thought leadership (57%), and grew business partnerships (56%).
• On average, pay-per-click (PPC) ads yield a return of double the money spent.
• Additionally, social media ads are a more cost-effective way to reach your competitor’s audience compared to search ads.
• Social media has millions of users, making it an ideal platform to showcase your ads. You can make your ads match your brand’s style, so people can easily know it’s your business.
• These ads do more than just get clicks; people can also like, share, or comment, which helps build a stronger connection with your audience.
• There are various ways to create ads, such as using videos, pictures, or other formats. This gives you numerous options to communicate with your customers in a manner that best suits your brand.
• Since users share personal info on their profiles, you can show your ads to specific groups based on interests, age, location, and more.
• These ads often resemble regular posts, so they don’t bother users much and blend naturally into their feed.

Conclusion

Social media ads are growing rapidly and helping businesses reach a wider audience more quickly. They are a valuable tool for showcasing products, gaining customer trust, and building strong connections. Since millions of people use platforms like Facebook, Instagram, and TikTok every day, these ads have become more effective than ever for promoting brands and services. Brands can now target the right audience and track their results quickly. As trends evolve, staying creative and utilising short videos or interactive posts can yield better results. In the future, social media ads will continue to play a significant role in business success. It’s a must-have for modern marketing.